I help leaders turn AI into measurable results.
Entrepreneur, CEO of PULSE.digital and founder of Agile UP. Twenty years building companies and technology teams between Morocco, Europe and international markets, and training the people who make it work.
years building companies
projects delivered
professionals led
companies I lead
What I can do for you.
- AI and business transformationUse cases tied to a business number, and teams that actually use them.
- Digital transformationSo that what is decided in the boardroom actually ships.
- Tech teams in MoroccoTeams built and scaled for international organizations.
- Organization and growthOperating model, leadership and governance for the next stage.
- Training and speakingAI training for teams, executive workshops and keynotes.
Operator first, advisor second.
I run companies. So I work in three simple steps, and stay until it works.
Pick the number that matters
Every project starts from one business result we agree to move.
Build it with your teams
People and processes first, tools last. Delivery teams join when needed.
Leave them autonomous
I train your teams until they carry on without me, and the number keeps moving.
Training is half of my job.
A transformation only lasts if people learn to carry it. I still teach myself: teams, managers and leaders.
See training programsAI for every team
Generative AI on your real cases.
Leadership teams
Decide where AI goes first.
Boards and business owners
Understand AI and decide with confidence.
Certified programs
With Ménara Université, Marrakech.
What I build and run.
PULSE.digital
CEO · Since 2015
Tech teams and digital projects, in Morocco and Switzerland.
Visit websitePULSE.academy
Creator · Since 2018
The PULSE training brand for tech talent.
Beyond business.
I believe what I know is worth more when it is shared. I mentor young entrepreneurs with Réseau Entreprendre Maroc, give talks to young people in care homes and in difficult situations, and serve my city through the Lions Club.
Lions Club Koutoubia Marrakech
President
Réseau Entreprendre Maroc
Member, mentoring young entrepreneurs
Talks for young people
Care homes and youth in difficult situations
Questions people ask me.
Anything else, ask me directly.
An entrepreneur who has been building and running companies for more than 20 years, and who now helps leaders turn AI into measurable results. I advise because I do it myself.
Three things. Help your leadership decide where AI and transformation should start. Train your teams so they use it every day. And stay until a business number actually moves.
With a conversation about one result you want to move. From there, I suggest the smallest useful first step: a workshop, a diagnostic or a pilot.
No. I translate AI into business decisions, in plain words. Your teams learn on their own cases, not on theory.
Yes, training is half of my job. From a keynote or a two-hour workshop to a full program, including certified courses with Ménara Université.
I am based in Marrakech and work across Morocco, Europe and international markets, in French, English and Arabic.
Send me the event, the date and the audience through the contact page. My usual topics are on the Speaking page.
Let's build what comes next.
A project, a keynote, a training or a first conversation about AI in your organization.